Rulebook
Brand Guidelines
The visual language of Kimberley Golf Course — colors, typography, and voice. Use this page as the source of truth for anything on-brand.
Color palette
Forest
#2F8C7A · --forest
Primary brand color — headers, buttons, key surfaces
Forest Deep
#1F6E5E · --forest-deep
Hover states, deeper accents
Forest Darker
#155047 · --forest-darker
Text on tinted backgrounds
Forest Tint
#E8F2EF · --forest-tint
Soft backgrounds, badges
Gold
#E8A93B · --gold
Accents, eyebrow highlights, awards
Gold Deep
#C4881D · --gold-deep
Hover on gold elements
Slate
#3E4A52 · --slate-brand
Secondary text, charcoal alternatives
Slate Deep
#2B353B · --slate-deep
Strong body copy
Paper Warm
#FAFAF7 · --paper-warm
Page background — softer than pure white
Typography
Display headlines
EST. 1924
Cinzel
Editorial / pull quotes
A round to remember.
Cormorant Garamond
Body, UI, navigation
Tee times open at 6:30am.
Source Sans 3
Voice & tone
We sound
- — Warm, welcoming, never stuffy
- — Confident in our heritage (100+ years)
- — Specific about the place — the mountains, the larch, the Cranbrook valley
- — Clear and useful (tee times, conditions, events)
We don't sound
- — Corporate or jargon-heavy
- — Exclusive or stiff
- — Generic golf-club marketing ("premier destination…")
- — Overly casual or meme-y
Do & Don't
Do
- — Use Cinzel for display headlines in ALL CAPS with wide letterspacing.
- — Pair forest green with a touch of gold for emphasis — never compete with it.
- — Keep generous whitespace around the primary logo (at least 1× cap-height).
- — Use sentence case for body copy; SMALL CAPS for eyebrows and navigation.
Don't
- — Don't rotate, skew, or recolor the primary KGC logo.
- — Don't pair Cinzel with itself for body — use Source Sans 3 instead.
- — Don't use pure black (#000) — prefer --slate-deep for warmth.
- — Don't stretch the wordmark or place it on busy photography without a scrim.